Super long lashes are taking over Instagram as beauty lovers get their hands on this insane new 4D silk fibre mascara. There is a new mascara in town, and the lengthening product is taking long lashes ...

L'Oreal's new Lash Architect 4D, £10.99, has to be the hardest working mascara in the business. The name nods to its four key functions rather than any ability to open a spacetime continuum (shame).

Mascara is a critical component of many people’s makeup routine, prized for its ability to lengthen, add volume to, and highlight lashes, thereby making the eyes appear more vibrant and lively. Yet, ...