Apple has always been known for its clean and premium interface, but that experience is about to change. Starting in 2026, ...

Apple is preparing to put more advertising in front of people every time they search the App Store, turning one of its most ...

Apple will next year introduce more ads in the App Store "to increase opportunity" in search results, the company has ...

Apple is bringing in more ads when you search within the App Store, broadening the number of paid placements developers can ...

Currently, there is a single ad spot at the top of search results in the App Store. For example, if you search for “Facebook, ...

Apple’s App Store will introduce additional ad placements in search results beginning in 2026, Apple said Wednesday. The move represents a significant shift in how users will encounter sponsored ...

Apple was hit with a $115 million fine Monday after Italy’s competition authority alleged the tech giant was abusing its ...

Italy’s antitrust authority says double prompting for tracking permission is harmful to developers who rely on personalized advertising.

Apple makes great phones, tablets, computers and smartwatches. It also makes superb commercials — and has done so for years. What was the cream of this year’s Apple advertising crop? Check out our top ...

Apple dropped the "Search" from Search Ads and rebranded its advertising business to Apple Ads to better represent its expanding ad placements across the App Store. Similar to other ads businesses ...

From 2026, Apple will show more ads in the App Store – not just at the top, but also further down in search results.

As Apple expands its advertising business, the company has renamed its former "Apple Search Ads" to "Apple Ads," reflecting the expansion of ad placement. Previously, when a business bought ads on the ...