For some more than others, the Apple unboxing experience -- a moment Apple puts a lot of thought into, as we discussed yesterday-- creates a special bond that lasts beyond the unwrapping experience.

There’s nothing quite like unboxing a new Apple product. Whether it’s an iPhone, the ever-popular MacBook Air, or the feature-packed iPad Pro, Apple has always found a way of making even the packaging ...

We know you love them as much as we do—Apple-product boxes are the mother of all boxes. Just feel how tight those corners are. But we get it: you accumulated way too many, and now you can't bring ...

As part of new environmental efforts announced on Tuesday, Apple said it will cut down on the material used in iPhone 13's packaging by removing the outer plastic wrap that typically enshrines the ...

If you want to feel like you’re buying an iMac but you don’t want to drop the cash (or if you’re waiting for the 27-inch version), we’ve got you covered today: first we told you what it was like to ...

Apple’s patented pizza box set the tech press on fire earlier this week when Wired took a behind-the-scenes look at the nearly finished Apple Park campus. Even though the story packed tons of ...

An Apple Mystery Box can feel like opening a vault of tech treasure, ranging from sleek gadgets to surprising accessories. As more enthusiasts discover the thrill of a Mystery Box Apple offering, it’s ...