Prospects are audience members whose brand engagement levels indicate they could become customers. Learn where to find B2B ...

Businesses of all sizes across the world are leveraging the help of influencers for their B2B marketing. B2B influencer marketing is a cheap and efficient way to create successful marketing campaigns ...

Some 73% of Millennial workers are involved in B2B purchase decisions, and 85% of that group uses social media to research products and services for their companies. Still, Facebook (91%), Linkedin ...

What is B2B marketing automation? Marketing automation refers to the systems and automated processes that organizations use to facilitate various marketing activities. For B2B professionals, it's ...

If your business caters to other businesses, the manner in which you promote your products and services will be very different from the way you market to consumers. This is because customers who are ...

While Google's Agent Payments Protocol initially focused on e-commerce, B2B payment automation has quickly followed. Companies are now deploying AI agents that autonomously handle business payments.

In the age of COVID, all businesses have been forced to transform, especially in the B2B world. These 10 B2B companies have pivoted their businesses to continue to offer great customer experiences, ...

Marketing circles have been thrilled with influencer marketing for years. Today's consumer is increasingly ignoring traditional advertising, and recommendations from respected people seem more ...

B2B content doesn’t have to be boring. From infographics to podcasts, there are so many content formats you can use to educate, entertain, inspire, and connect with your audience. But why do so many ...