The SEMA Show attracts over 160,000 attendees from 140 countries on an annual basis for good reason: It is known for unveiling new products, showcasing cutting-edge technologies, and highlighting the ...

Based on a rusty old Packard built nearly nine decades ago, this work of automotive art is one of the most highly decorated custom cars ever conceived. Follow us: For younger enthusiasts, Packard ...

During my time at HOT ROD, I have developed a greater appreciation for really high-end builds, like what you’d see competing for the prestigious awards at the Grand National Roadster Show or the ...

NASHVILLE, Tenn., Oct. 31, 2023 /PRNewswire/ -- Bridgestone Americas (Bridgestone) today announced it has teamed up with automotive YouTuber and Instagram star Dustin Williams on four custom car ...

SEO optimization might do wonders for marketing. But if you're even remotely involved in the aftermarket automotive space, there's no better good PR than a proper custom car build. That's why even if ...

Newark, CA -- RJ Hydraulics creates custom lowrider car builds, focusing mostly on classic automobiles. Located in Newark, California, the shop is owned and operated by Rubin Diaz. Diaz proclaims that ...

Last weekend’s Off-Road Expo in Costa Mesa, California, was a pretty big deal for the desert racing and 4x4 communities. “Off-Road Expo has been the largest and most significant annual gathering of ...

Mark Zuckerberg had his Porsche Cayenne turned into a one-of-a-kind family minivan. Ryan Friedlinghaus, CEO of West Coast Customs and "Pimp My Ride" alum, was behind the custom build. "That Porsche ...

Forbes contributors publish independent expert analyses and insights. Michael Teo Van Runkle is a journalist who covers the auto industry. On the streets of West LA, driving a Land Rover ...

Imagine pouring your heart, soul, and wallet into building your project car and creating your dream custom ride only to watch someone sideswipe it at an intersection. Heartbreak aside, you are now in ...