Are you a print subscriber? Activate your account. By Ad Age Staff - 6 hours 31 min ago By Ad Age Staff - 10 hours 48 min ago By Ewan Larkin - 11 hours 7 min ago By Parker Herren - 12 hours 6 min ago ...
AI is no longer an experiment in the CMO’s toolkit. It is now becoming the foundation for modern marketing transformation. As customer expectations climb and operational complexity grows, ...
Plus: Can AI-Generated Works Be Copyrighted? Falling Consumer Confidence Translates To Less Spending, NIL Payments In New Spotlight, Kate Spade Partners With Equii ...
Very soon, you won’t just deploy AI agents—you’ll buy them. Creative ideation agents, merchandising agents, media optimization agents and customer-care agents: Each is a purchasable “unit of work” ...
Same executive board, different roles. Historically, that’s been how CIOs and CMOs work and operate across a company. But as ...
Search evolved quickly throughout 2025 as AI systems became a primary route for information discovery, which, in turn, reduced the consistency and predictability of traditional organic traffic for ...
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