The program will allow advertisers to reach consumers through in-game ads that don't disrupt the gameplay experience.

During the Wells Fargo TMT Summit, Tim Stuart, the Xbox Chief Financial Officer, told attendees that the company wants to bring Game Pass “to every screen that can play a game.” This will prove to be ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook Microsoft has been increasingly shoving ads down the throats of Xbox Series X and Xbox Series S ...

The shake-ups at Xbox are continuing, but this time, there's the possibility of something free on the way, with an ad-supported tier of Xbox Cloud Gaming coming at no cost. That's according to a ...

A post on LinkedIn seeking graphic designers for Xbox is going viral for the irony of terrible AI-generated graphics. Principal Development Lead for Xbox Graphics, Mike Matsel, shared a post ...

Microsoft is pressuring Xbox to deliver higher profit margins, a move that undoubtedly explained Xbox's decision to try to ...

TL;DR: Microsoft is testing a free, ad-supported version of Xbox Cloud Gaming, allowing users to stream select games without a subscription. This move aims to expand access while generating revenue ...

It’s been quite the week for Xbox news. A lot of people are still coming to terms with Microsoft's veritable gut-punch of an announcement that the price of a Game Pass Ultimate subscription is about ...

A screenshot of the ad showing the Xbox app running on an Amazon Fire Stick. The biggest text reads “Play Xbox games. No console required.” Screenshot: Xbox / Kotaku An incredible new ad from Xbox ...

These times are very trying and it’s understandable if someone goes a little off the deep end once in a while. Just like Norman Bates said in Psycho, “We all go a little mad sometimes.” However, a new ...