The program will allow advertisers to reach consumers through in-game ads that don't disrupt the gameplay experience.

During the Wells Fargo TMT Summit, Tim Stuart, the Xbox Chief Financial Officer, told attendees that the company wants to bring Game Pass “to every screen that can play a game.” This will prove to be ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook Microsoft has been increasingly shoving ads down the throats of Xbox Series X and Xbox Series S ...

The shake-ups at Xbox are continuing, but this time, there's the possibility of something free on the way, with an ad-supported tier of Xbox Cloud Gaming coming at no cost. That's according to a ...

TL;DR: Microsoft is testing a free, ad-supported version of Xbox Cloud Gaming, allowing users to stream select games without a subscription. This move aims to expand access while generating revenue ...

Microsoft is pressuring Xbox to deliver higher profit margins, a move that undoubtedly explained Xbox's decision to try to ...

It’s been quite the week for Xbox news. A lot of people are still coming to terms with Microsoft's veritable gut-punch of an announcement that the price of a Game Pass Ultimate subscription is about ...

If you were to pick a winner in the gaming week in terms of the various presentations that happened and the games that were revealed within them, you’d be hard-pressed not to pick Microsoft. Not only ...

These times are very trying and it’s understandable if someone goes a little off the deep end once in a while. Just like Norman Bates said in Psycho, “We all go a little mad sometimes.” However, a new ...

Dominik Bošnjak is a freelance writer from Croatia. He has been writing about games for as long as he can remember and began doing so professionally circa 2010. If he was forced to pick a favorite ...