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In late June, Facebook made significant changes to its mobile advertising offering by simplifying its Mobile App Install ad workflow. Advertisers can now link their app to Facebook by simply entering ...

“We’ve entered a new era of advertising, where mobile is a critical component to successful campaigns,” Sean Galligan, vice president and industry lead for entertainment at Yahoo, told Marketing Dive, ...

AKRON — Goodyear is expanding its Mobile Install service to Atlanta and Chicago, where it plans to deploy an undisclosed number of mobile installation vans to meet growing demand for online shopping ...