Search has always been a moving target. From the days when keyword match types and manual cost-per-click (CPCs) gave advertisers a sense of control, to the rise of Shopping ads, automated bidding, and ...

Being a Google-first media buyer in today’s market means you develop a natural curiosity for how far you can push the limits. Because things are constantly changing, many of us operate in a state of ...

When you think of Google, what comes to mind? Search engines, smartphones, email, cloud storage — perhaps even self-driving cars. But beneath its impressive portfolio of products and services lies the ...

AI search powered by LLMs is changing how consumers look for products and services. Artificial intelligence is (AI) is beginning to change the ways consumers find and trust information. A striking ...