A product development strategy provides a framework for creating new products or improving the performance, cost or quality of existing products. The strategy helps a company achieve business goals, ...

The small business environment today is very dynamic and competitive, and new product development is a crucial process if you want to survive. For small enterprises to withstand competition from ...

James M. Morgan and Jeffrey K. Liker, authors of The Toyota Product Development System, Integrating People, Process and Technology (2006, Productivity Press), offer the following product development ...

Excerpts from "The Toyota Product Development System: Integrating People, Process and Technology," (2006, Productivity Press) Establish customer-defined value to separate value-added activity from ...