Segmentation is a technique used to identify and satisfy the needs of specific groups of customers with similar requirements within a market. Segmentation is an alternative to offering a "one size ...

Product management involves building and nurturing products/services that: (a) meet business goals, (b) bring customer delight and (c) offer a competitive edge. For product managers, customer ...

Appboy, the maker of a suite of customer relationship management (CRM) tools for mobile app developers, is now offering a new customer segmentation product that lets developers slice their audience ...

LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest customer segmentation study on the pharmaceutical industry. A prominent ...

Top marketers focus on providing a unique selling differential that separates them from their competition by offering a specific benefit. That benefit usually applies to a specific group of buyers, ...

Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of ...

Editor’s Note: The SCM thesis Enhancing Supply Chain Operating Models Through Segmentation was authored by Ibrahim AlArfaj and Yalcin Arslan and supervised by Dr. Özden Tozanlı. For more information ...

In October of 2017, chip giant Intel (NASDAQ: INTC) released a new family of processors, known as Coffee Lake, for the desktop personal computer market. The initial wave of chips and related platforms ...