This week The Drum Awards for Search is set to highlight and celebrate the achievements of agencies working in the search sector. Amid changing consumer habits and a shifting online landscape, a sharp ...

To get the most out of hiring a paid search agency, you need to understand agencies. They’re like any other business: they need to make money, sometimes they’re the right solution, not everyone is ...

Hiring a search agency is a complicated decision and a major commitment. Alongside the maturity of search marketing as an industry, we are seeing a lot of commoditization between agencies and ...

Dentsu did something few thought it would accomplish this year. The holding company merged Merkle's media capabilities into iProspect, a performance creative agency. 2023 has been a transformative ...

NEW YORK, NY--(Marketwired - Oct 28, 2013) - Digital marketing agency, Elite SEM, has been named Best Agency by the US Search Awards. The Best Agency Award was presented to Elite SEM at an awards ...

The WFA’s latest survey, however only garnered 36 responses from global and regional marketers, who are members of the WFA, representing 36 multinational companies. While the sample size is not ...

It is my sincere hope that at some point during the holiday season, the people who work on search at various digital agencies have had an opportunity to meet the people who work on display ads.

Agencies are increasingly charging clients for paid search services based on a percentage of spend, according to recent research from WordStream. The report was based on data from a 2019 survey of ...

The internet giant – which last month revealed its search product is to merge with Microsoft’s Bing – is developing the Yahoo Network Certified Agency programme to boost agency spend across its ...

It was during my time working for King Content, when we were on the hunt for a great search agency, that I realised there was a major problem in the industry. At the time, my internal team’s strengths ...