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Donald Trump is posting ads on Snapchat for the first time this election – and one of them uses a photo of him giving a thumbs-up at this year’s memorial honoring the nearly 3,000 victims of the ...

Despite a 47.57% drop in shares, I remain bullish on Snapchat due to its potential for ARPU growth and innovative ad formats. Snapchat's focus on direct response advertising and AR investments is ...

Snapchat, coming off an initial public offering and hungry for ad dollars, is making a bigger play for the app install ad segment that’s been formidable for Facebook, Twitter and Google, and promises ...

For all its popularity, advertising on Snapchat has remained fairly sparse -a branded Geofilter here, a sponsored Lens there. But now you can expect a much bigger variety of video ads, as Snapchat has ...

Snapchat is planning to make ads on the app more easily available to a wider range of advertisers on a self-serve basis, kicking off with the roll out of a Snapchat ad manager which will let clients ...

From extortionate ad fees to poor analytics, Snapchat has attempted to clear up rumours that its advertising proposition is immature and can’t be scaled. The social network has shied away from the ...

Digital marketers have long debated whether paid advertising from Facebook or Google offers a better bang for your buck. What’s often left out of the discussion is Snapchat, one of the most dominant ...

Can a brand get a persuasive message across in only eight seconds? Many are trying. Advertising intelligence company MediaRadar has analyzed Snapchat brand activity and issued a report showing that ...

SAN FRANCISCO — Red-hot messaging app Snapchat has new automated tools for brands to buy video ads to reach millennials. The company’s Snapchat Partners is a team of eight digital advertising agencies ...

As Snapchat's platform and advertising ability grows, the platform announced this week they have launched Focus, a certification program for advertisers. Snapchat has announced the launch of Focus, ...

This story has been corrected to reflect that Snapchat owns a small stake in Truffle Pig, but doesn’t have a one third stake. Snapchat has partnered with British advertising agency WPP and the U.K.’s ...