Running lead generation campaigns on Google AdWords? Measuring success and optimizing campaigns for actual sealed-deal conversions, not just lead in-take, just got a whole lot easier. On the heels of ...

Google is rolling out a new Conversions for Optimization setting in AdWords over the next couple of weeks that isolates a conversion action for reporting and bid automation. With the Conversions for ...

If you are considering creating AI automation is using online platforms such as Zapier and Make it is important to calculate how much these automation’s will cost to run. Although understanding set up ...

Zapier is a powerful automation platform that seamlessly connects a wide array of applications, allowing you to streamline workflows and boost productivity. This guide by Manizha & Ryan is designed to ...

Google announced on Google+ that they are adding a new feature to Google AdWords that will enable you to choose which specific conversions to include in bid automation. Google AdWords automated ...

As more and more work processes become digitized through the use of cloud applications, companies are finding it easier to automate mundane and repetitive tasks. Uploading files, creating calendar ...

Google AdWords recently announced plans to update its conversion tracking reporting structure to help advertisers better track and segment their campaign data. On the surface, the changes seem far ...

Google has added an update to streamline the management of multiple campaigns and a tool that enables advertisers to better target their customers. In a post on Google+, Google Ads announced it would ...