Co-Founder of fishbat media, LLC., Keynote Speaker, SEO Specialist. Featured in Newsday, Street Insider, and hundreds of other publications. I still remember how exciting it was when I finally figured ...

Chatbots like ChatGPT need to quickly identify the structure of your content to determine its relevance. To increase the chances that ChatGPT will pull from your content, use long-tail keywords in ...

This post was sponsored by Ahrefs. The opinions expressed in this article are the sponsor’s own. With AI taking the digital world over, constant Google algorithm changes, and growing competition, how ...

It's no secret to digital marketers that SEO is critical to gaining online visibility. People regularly use search engines like Google to find the products they're looking for, and the higher the ...

Effective search engine optimization (SEO) should result in tangible results for your business. If you feel that your rankings and traffic are stagnant or slowly slipping, it might be time to look ...

The SEO community has been constantly reminded to prioritize the user in recent years. One way we’ve embraced this for our clients is by going beyond basic keyword research to deeply analyze customer ...

Choosing between PPC and SEO is crucial for any marketing campaign’s success. This article explores the pros and cons of each to help you make an informed decision. The two main methods that are ...

Hesitancy to leverage technologically driven marketing strategies could be costing American RIAs hundreds in passive SEO leads every month, according to Jaclyn DeJohn, CFP, director of economic ...

Bill Slawski ponders this question after reviewing several white papers and patents during the past five years. In a recent post, he analyzes the way Yahoo segments Web pages to distinguish noise from ...

Intelligent tracking and analysis of key metrics like conversion rates and keyword rankings are vital for SEO success. Common SEO pitfalls include poor mobile optimization, ignoring off-page SEO and ...