What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...

The software development ecosystem is a field of battle where time and money are your rivals. In this industry, testing serves as an important gatekeeper, ensuring software quality reaches clients.

A/B testing, once heralded as the gold standard for data-driven decision-making, often slows companies down due to an ...

Decisions are the lifeblood of business. From the c-suite to frontline employees, decisions are constantly being made at all levels within organizations. Some are consequential and irreversible, but ...

Test vendors use AI and machine learning to handle massive data volumes from complex electronics and detect hard-to-find ...

Quality and speed do not always go hand in hand. In test data management, however, they need to, because it has become more important than ever to deliver ...

Comprehensive quality engineering and testing are a must for today's software-driven organizations. Perhaps not surprisingly, generative artificial intelligence (Gen AI) is emerging as a cutting-edge ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Vivek Yadav, an engineering manager from ...

Adaptive test is starting to gain traction for high-performance computing and AI chips as test programs that rely on static limits and fixed test sequences reach their practical limits.