If companies want to reward customer loyalty, offer a real reward. Don’t make a nifty-sounding promise and then renege when the customer tries to cash in. Airlines are notorious for moving the goal ...

So you want to fold social into your loyalty program? Good! Because that's a sound strategic move. Many of your best customers probably follow you on social channels, visit your website, or receive ...

Sharpe and Treynor ratios are important. However, there is no guarantee that future performance will resemble the past. From the 1950s onwards, serious attempts were made to measure the intuitive ...

The Bitcoin block subsidy began with 50 bitcoins (BTC) per block and cuts in half every 210,000 blocks, roughly every four years. Designed to end in 2140, it becomes more difficult to reap monetary ...