Google has launched a tool to connect AdWords conversion data to Salesforce so marketers can tie search campaigns to lead performance all the way through to closed deals and optimize their campaigns ...

Salesforce and Google announced Wednesday that data from Salesforce's Sales Cloud can now be imported directly into Google Analytics 360. The integration stems from a strategic partnership that the ...

For businesses already leveraging Salesforce, data is the lifeblood. It fuels customer relationships, drives sales techniques and informs critical decision making. However, as businesses evolve, merge ...