NEW YORK—In the run-up to the midterm elections, a new TVB study on media usage by voters in battleground states found that TV has the largest reach (76%), with broadcast leading the way at 74%. TV’s ...

TVB has released a new study of media habits that shows broadcast and cable outlets still dominate consumer viewing, with the widest reach of any media studied (81%) and large amounts of viewing each ...

The Ad Council, in partnership with the U.S. Department of Transportation's National Highway Traffic Safety Administration ...

Local TV stations have spent decades carefully developing their brands which are built on the locality and relevance of their news content. But how do users of local broadcast TV news and local ...

The Coalition for Innovative Media Measurement (CIMM) and TVB have announced a new initiative focused on showcasing the latest innovations in measurement and currency development, new metrics, and ...

NEW YORK--(BUSINESS WIRE)--TVB will host a two-day hybrid 2023 Forward Conference with a virtual sales event on September 21, 2023 that will deliver a multi-dimensional, multi-media experience for ...

The TVB has released highlights of a 4,000-respondent survey conducted by GfK on behalf of TVB which examines how American adults age 18+ engage with different media. In this report, TVB asked about ...

Despite a recently released Nielsen viewing measure that touts streaming dominance over linear, TVB -- the trade group representing legacy over-the-air linear TV stations -- says linear TV still tops ...

NEW YORK--(BUSINESS WIRE)--TVB’s 2022 Forward Conference will take place virtually on September 22, 2022 and deliver a state-of-the art multi-dimensional experience. The virtual conference will bring ...

Hong Kong broadcaster TVB announced yesterday that it will be cutting 300 jobs and reducing its number of free-to-air TV channels to four. The announcement comes as the loss-making broadcaster seeks ...

Television Broadcasts (TVB), long the dominant free-to-air TV operator in Hong Kong is to dismiss 300 staff, or 8% of its already reduced workforce, in a further cost cutting move. The company said in ...