NEW YORK—Consumers of local broadcast news continue to deem it as a valuable source of information—whether it’s political races, local sports teams or weather—regardless of accessing it on their TVs ...
The “essential role of local news in Americans’ lives” very much includes over-the-air broadcast television, a new study released Monday from the Television Bureau of Advertising (TVB) states.
NEW YORK—The Coalition for Innovative Media Measurement (CIMM) and TVB have released a study examining how local viewing is measured across television, mobile devices, browsers, streaming platforms ...
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