Logos are notoriously difficult (and costly) to design, yet they’re mission critical for any business. Instead of using graphics, try a typographic approach instead. Typographic logos, like the ones ...

RIT’s visual communication design MFA program is making its mark on the upcoming second edition of Mastering Type, hailed as a crucial guide to typography for print and web design. Three students, ...

As design journalists, we like to think we understand the power of fonts. Typography is an essential pillar of design, one with the power to elicit strong subconscious responses from the reader. But ...

Logos surround us in digital and physical space. Logos surround us in digital and physical space, but we rarely examine the thought and artistic thinking that goes into the design of these symbols.

Jeb! is fine, as far as logos go. It's uninspired, sure, but it gets the job done. But as a piece of typography, it's crap. Actually, it's worse than that. “It’s a piece of shit, and you can quote me ...

Like many great startup origin stories, the one for Love Billy!–a New York-based direct-to-consumer clothing brand–begins at a party. It was 2015, there really was a Billy, and Candice Pool Neistat ...

Think of your logo as more than your name in pretty type: it needs to be the essence of your brand identity. Your brand identity is markedly affected by the psychology of font, color and shape, which ...

When someone visits your website, they don't care much about the graphics, they just go through the textual content. This is because, texts are the major sources of information. So while creating a ...

The evolution of typography -- From the origins of writing to Gutenberg's invention of movable type -- Typography from Gutenberg to the nineteenth century -- The nineteenth century and the Industrial ...