Campaign Brief

Visa rallies fans to back women beyond the win this AFC Women’s Asian Cup in new ‘Let’s Get On Her Side’ campaign via frog

As the AFC Women's Asian Cup Australia 2026 kicks off this month, Visa launches Let's Get on Her Side, a new campaign, developed in partnership with frog, part of Capgemini Invent, showing the need fo ...
Campaign Brief

Aussie expat and internationally awarded Global Executive Creative Director Sinead Roarty joins fellow Aussie expat Jake Barrow at VML Czechia

Aussie expat and globally recognised creative leader Sinead Roarty has joined VML Czechia as Executive Creative Director. She joins fellow Australian expat Jake Barrow, who relocated to Prague in May ...
Campaign Brief

The Media Store appoints Brady Lyon as Investment Director

Leading independent media agency The Media Store has today announced the appointment of Brady Lyon as its new Investment Director. In the newly created role Lyon will develop the buying footprint and ...
Campaign Brief

Special promotes Jolene D’Souza to joint Head of Strategy, New Zealand

Special has further strengthened its stellar national strategy leadership team by promoting Jolene D'Souza to Head of Strategy, New Zealand. She joins Wellington-based Head of Strategy Bethany Omeri ...
Campaign Brief

New York Festivals’ Lady Liberty Initiative Appoints Inaugural Advisory Board

Lady Liberty Leadership Program, an initiative designed to empower women in creativity through mentorship, learning, and meaningful connections in the heart of New York City, has announced the ...
Campaign Brief

CB Hot Suit Takes: Ben Lilley, Creative Chairman, HERO and McCann Australia

CB Hot Suit Takes is our new Q&A series for extremely busy CEOs and senior leaders across the industry ~ covering careers, creativity, challenges and the song that sums it all up. Next in the hot seat ...
Campaign Brief

BYRDLI and Los Angeles Tourism Return With The LA Takeover feat Aussie creator Tahnee Cook

Los Angeles has always been more than a destination. It is a feeling - the electric collision of culture, fashion, food and momentum that has defined the entertainment capital of the world for ...
Campaign Brief

Cannes Lions to honour Susan Credle with its lifetime achievement award, the Lion of St Mark

The Cannes Lions International Festival of Creativity has announced that it will honour Interpublic Global Creative Advisor Susan Credle with its lifetime achievement award, the Lion of St Mark. The a ...
Campaign Brief

Anthologie partners with iLA to launch NowNext Wellbeing App for midlife Australians

NowNext is a new, free wellbeing app developed by Independent Living Assessment (iLA) to support Australians aged 45–65 to build small, sustainable habits that fit into real life. Now live nationally, ...
Campaign Brief

Mitchell & Ness x McLaren launch ‘The Fit Lane’, the world’s fastest fitting room via 2045

Formula 1 into Melbourne retail this weekend with the launch of The Fit Lane, the world’s fastest fitting room experience in ...
Campaign Brief

Bestads Best of the Week Reviewed by Adam Bodfish, ECD, McCann Birmingham

Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medium - ...
Campaign Brief

Trade Me Marketplace gives Kiwi something to sing about in new ‘Goodbye, Things’ campaign via Special, DARKHORSE, MBM and TRA

An agency village consisting of Special, DARKHORSE, MBM and TRA have collaborated to produce Goodbye, Things, a campaign that ...