Google’s AI bidding can scale spend while eroding efficiency. Learn where to intervene to protect PPC performance.
The audience list reduction to 100 users makes it easier for advertisers of all sizes to use remarketing and customer list.
Apple expands App Store search ads for 2026 while Google confirms exact match keywords cannot serve in AI Overviews.
This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.
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What is Google Ads and why should you use it?
Google Ads is a platform where you pay to display business ads potential customers will see when they search for relevant ...
Consult PR Inc., released an update from its ongoing AI series addressing how AI-enhanced pay-per-click programs perform when applied to niche keywords and specialized service categories. The firm ...
Mayer launched Dazzle after shuttering her photo and contact management startup Sunshine. Green’s investment suggests Dazzle ...
In e-commerce, being invisible is costlier than being bad. Why the discovery gap exists—and how AI-led marketing can help ...
See what the report actually reveals about PMax delivery, attribution, and asset performance – plus where the data still ...
Google will build three subsea cables in Papua New Guinea as part of plans to upgrade the digital backbone of the biggest ...
New York, New York-- (Newsfile Corp. - December 18, 2025) - DesignRush, a leading B2B platform, today released its list of the Top SEO Agencies for December 2025 as search teams adjust to another ...
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