Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Snapchat, the ephemeral messaging app favored by millennials, is becoming ...

Despite a 47.57% drop in shares, I remain bullish on Snapchat due to its potential for ARPU growth and innovative ad formats. Snapchat's focus on direct response advertising and AR investments is ...

Snapchat is planning to make ads on the app more easily available to a wider range of advertisers on a self-serve basis, kicking off with the roll out of a Snapchat ad manager which will let clients ...

Snapchat, coming off an initial public offering and hungry for ad dollars, is making a bigger play for the app install ad segment that’s been formidable for Facebook, Twitter and Google, and promises ...

For all its popularity, advertising on Snapchat has remained fairly sparse -a branded Geofilter here, a sponsored Lens there. But now you can expect a much bigger variety of video ads, as Snapchat has ...

From extortionate ad fees to poor analytics, Snapchat has attempted to clear up rumours that its advertising proposition is immature and can’t be scaled. The social network has shied away from the ...

Can a brand get a persuasive message across in only eight seconds? Many are trying. Advertising intelligence company MediaRadar has analyzed Snapchat brand activity and issued a report showing that ...

This exceeds the general performance of Snapchat ads, shown to drive 17% higher return on investment than the mobile norm, according to NCSolutions (2.92 ROAS vs 2.50 ROAS from April 2016 through ...

SAN FRANCISCO — Red-hot messaging app Snapchat has new automated tools for brands to buy video ads to reach millennials. The company’s Snapchat Partners is a team of eight digital advertising agencies ...

As Snapchat's platform and advertising ability grows, the platform announced this week they have launched Focus, a certification program for advertisers. Snapchat has announced the launch of Focus, ...