A sales funnel is the step-by-step process that a prospect follows to become your customer.

You can build better business plans with cutting-edge AI tools and market better from the start of your launch.

Across industries, artificial intelligence is entering a more disciplined phase. While the early cycle rewarded novelty, the ...

CANNES, LIONS — When retail media first landed at Cannes Lions, it made for a bit of an odd fit — an unshowy, lower-funnel channel encroaching on the festival celebrating bold creative ideas. As the ...

Selling to other businesses has never been simple, but in 2026 the game has shifted significantly. Buyers self-educate before they ever speak to a sales rep. Committees of six to thirteen people weigh ...

For decades, the Awareness-Consideration-Decision model anchored every marketing strategy deck. It worked because vendors controlled the information. Buyers had to follow the path you laid out. They ...

A simple marketing quiz devised by Mark Ritson and Ipsos with “ten basic sub-undergraduate questions” revealed that just 35% of industry professionals meet a basic benchmark of “foundational marketing ...

Six months ago, the B2B marketing funnel could still be drawn on a whiteboard without too much thought: awareness, consideration, decision. A prospect discovers you, engages with your content, becomes ...

The classic marketing funnel is broken. As a co-founder of a major marketing firm, here’s what I’m seeing work in 2026. Your website is no longer the first stop — in many cases, it’s not a stop at all ...

AI search engines are fundamentally reshaping how consumers discover brands, collapsing multi-touchpoint journeys into single conversations. With 59 percent of Google searches now ending without a ...

REVIEW AND APPROVE THE TRAINING MATERIAL EVERY THREE YEARS. NEW TONIGHT A BILL RAISING THE TAX ON TOBACCO PRODUCTS IS ADVANCING AT THE STATE HOUSE. UNDER THE BILL, THE TAX ON A PACK OF CIGARETTES ...

Feb. 20 is the first "funnel" deadline of the legislative session. Bills that don't pass a committee by then are done for the year (in most cases. More on that in a bit). March 20 is the second ...