A customer data platform, or CDP, is technology that allows businesses to pull in customer data from any channel, system, or data stream to build a unified customer profile.

What are Customer Data Platforms? Gartner defines customer data platforms (CDPs) as software applications that support marketing and customer experience use cases by unifying a …

Sep 6, 2025 · I explored 20 best customer data platforms, out of which 8 stood out to run personalized marketing campaigns, and gather customer data across all channels.

A customer data platform (CDP) is software that integrates customer data from multiple sources. It create a unified view of all customer activity, interactions, and touchpoints with your products …

Oct 30, 2024 · A customer data platform (CDP) collects data from online and off-line sources and standardizes it to create comprehensive customer profiles. Then, these profiles are used to …

A customer data platform (CDP) is an advanced customer data management solution consisting of a centralized customer database platform with the ability to ingest, integrate, manage, …

Aug 13, 2025 · These platforms unify customer data across touchpoints, enabling personalised marketing campaigns and enhanced customer experiences for modern businesses. Customer …

CDPs integrate with marketing systems like email, ecommerce and digital advertising to leverage first-, second- and third-party data for personalized customer experiences. Traditional CDPs …

Nov 18, 2025 · Comparison of top Customer Data Platforms with features, pros, cons, client details, etc. to identify the best CDP software as per your requirements: CDP stands for …

Dec 1, 2025 · Modern data 101 reviews 9 leading Customer Data Platforms for 2026, detailing which master Identity Resolution and Real-time Activation, and which enable a shift to a …