Basic tips for building a keyword list You can build the right keyword list for your campaign to help show your ads to the customers you want. Your keywords should match the terms your potential …

Keyword Planner also provides another way to create Search campaigns that’s centered around in-depth keyword research. This article shows you how to use Keyword Planner to lay the groundwork …

Add negative keywords to ad groups, campaigns, and negative keyword lists Choose whether to add negative keywords to all campaigns or a specific campaign, then select the specific campaign or ad …

About negative keyword lists If there are search terms that give you unwanted impressions or clicks across multiple campaigns, you can create a negative keyword list that includes those terms, then …

Find new keyword ideas and estimate traffic with Keyword Planner. This tool will show you how a list of keywords might perform and their average number of searches. Use this information to decide which …

Sichtweise des Nutzers berücksichtigen Bevor Sie eine Keyword-Liste erstellen, überlegen Sie, wie Ihre Kunden bei der Suche vorgehen. Bestimmen Sie die Hauptkategorien Ihres Unternehmens und …

Negative keyword lists can help you manage negative keywords across campaigns more efficiently. This is an instructional article that shows you how to create and apply negative keyword lists to …

In this article, you can learn how to manage your keyword list by adding, editing, and deleting words, getting new ideas for words, and seeing a forecast of how your words will perform. Add keywords …

Account-level negative keywords When you create your account-level list of negative keywords, it will automatically apply to all search and shopping inventory in relevant campaign types. This allows you …

Find new keywords with the Keyword Planner When building a Search Network campaign, get keyword ideas and estimate traffic for those keywords with the Keyword Planner. This tool will show you how …