Rory Sutherland on the awesome power of psychological placebos
33:18
wired.com
Rory Sutherland on the awesome power of psychological placebos
Ogilvy UK Vice Chairman Rory Sutherland co-founded a behavioural science practice within the agency, which works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behaviour. At WIRED Health, Sutherland explores the psychological reasons why people do things and how perception and placebos can ...
Apr 10, 2019
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