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The Pepsi Challenge (1977-1979) | The Campaign That Challenged Coca-Cola
In the 1970s, Pepsi launched one of the most famous marketing campaigns in history. The Pepsi Challenge invited consumers to take part in blind taste tests, comparing Pepsi and Coca-Cola without knowing which drink they were tasting. Across shopping centres, universities, fairs and communities throughout America, many participants chose Pepsi ...
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