The Ice Bucket Challenge: How a Viral Stunt Raised $115M for ALS Research
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YouTubeThe Mirage & The Truth
The Ice Bucket Challenge: How a Viral Stunt Raised $115M for ALS Research
In the summer of 2014, the internet witnessed a phenomenon that would redefine digital activism and charitable fundraising: The Ice Bucket Challenge. What began as a niche social media dare among a small circle of friends exploded into a global cultural moment, demonstrating the unprecedented power of online communities to mobilize for a cause ...
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Short videos

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The Ice Bucket Challenge: How a Viral Stunt Raised $115M for ALS Research
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